Beeple Launches NFT Platform, Partners with Top Tennis Star & Media Corporations

The highest bidder for Andy Murray’s NFT will be able to play tennis with him on a court at Wimbledon.

Beeple — the graphic artist who broke records when NFT sold for $69.3 million at a Christie’s auction — has launched a new platform that is “curating and releasing NFTs of some of the most celebrated moments in music, fashion, sports and politics.”

 The new platform, named WENEW has already made some notable partnerships, including with TIME, Universal Music Group and Warner Music Group.

NFTs are going to be offered in both single and multi-editions, meaning that collectors of all budgets will be able to find collectibles at a price that suits them. Investors will also receive a physical artifact that they can store in their homes. A unique, once-in-a-lifetime experiences such as dinner with a renowned artist, or a 1-on-1 game with an all-star athlete, are also on sale.

A Release of Victory

WENEW’s first release will take place on July 2, and will commemorate British tennis star Andy Murray’s historic win at Wimbledon in 2013. Murray’s winning point is going to be tokenized — and the highest bidder will get a chance to play tennis with the star at the famed tennis venue, a VIP behind-the-scenes tour, and two tickets to Centre Court for the men’s finals next year. Murray explained:

“The Wimbledon final in 2013 was such a big moment in my life. It was amazing to be able to share it with the British public, after so long without a male singles winner. I decided to work with WENEW and Wimbledon to turn this moment into an NFT so that fans can share in that memorable day. Working with the platform made sense given their focus on legacy. It’s a new and exciting space and one I am looking forward to being involved in.”

A collection of NFTs from Murray’s career are also available in larger releases of 20, 50, 100 and 500 NFTs, starting from $49 in price.

Beeple, (real name, Mike Winkelmann), says NFTs “represent a new paradigm,” and adds:

“They give people a way to meaningfully engage with the memories and moments that matter to them — maybe even inspired them or shaped who they are in some way.”

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