Last season’s Champions league semi-finalist Paris Saint-Germain has shown its ambition of expanding the fortunes of its club beyond the sporting world and recently announced a partnership that would launch it into the growing cryptocurrency world.
The club, which is owned by Qatar Sports Investments, recently revealed that it had signed a multi-year agreement deal with the popular platform, Crypto.com, which would make the platform the official cryptocurrency platform of the club. The partnership comes with a series of benefits for the club, which recently signed six-time Ballon d’ Or winner Lionel Messi.
As part of the new collaboration, exclusive Non-Fungible Tokens (NFTs) on Crypto.com’s native NFT platform: Crypto.com/NFT, will be released, and the CRO token will be used to pay a significant part of the sponsorship deal. The deal marks a new moment not just in the crypto space but the sporting world as well.
As football becomes more lucrative. Top clubs are putting themselves in pole positions to clinch ultimate silverware and rake in more revenues for the club. PSG has been at the forefront of recruiting the best talents to support their cause. Over the summer transfer window, the club showed its ambition by sealing top deals for players like Sergio Ramos, Gianluigi Donnarumma, Georginio Wijnaldum, Achraf Hakimi, and Nuno Mendes alongside Lionel Messi, which would be added to their attacking threat of Neymar, Mbappe, and Di Maria.
The decision to collaborate with Crypto.com, a market leader in the cryptocurrency business, was an obvious next step. The company has a global user base of over 10 million people and is a top-ten finance app on App Store and Google Play. Crypto.com not only built the world’s fastest-growing crypto platform, but it also offers the world’s most popular crypto card, which is available in more than 30 countries.
Crypto.com has recently announced global collaborations with UFC, Formula 1®, and Lega Serie A, putting the company at the forefront of the market in terms of sports partnerships. Crypto.com was the first crypto platform to partner with an F1 club and the first to partner with an NHL franchise earlier this year.
Reacting to the milestone partnership, PSG’s Chief Partnerships Officer, Marc Armstrong was quoted saying, “ “We are delighted to welcome Crypto.com to the Paris Saint-Germain partner family. We share the same passion for innovation and the same ambition to reach the very top. With this partnership, Paris Saint-Germain demonstrates once more its vision and leadership as a pioneer in areas such as lifestyle, esports, and digital. It is an exciting time for Cryptocurrency, and we cannot wait to work with Crypto.com to bring new experiences to all of the club’s fans.”
In his statement on the new deal, Crypto.com co-founder and CEO Kris Marszalek noted that the mission of the team has been to help speeding up the global adoption of cryptocurrency, and Paris Saint-Germain is a partner like no other. He said, “Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we’ll create new and exciting experiences for football fans around the world.”
In 1970, the Paris Saint-Germain Football Club was created. Since its purchase by QSI in 2011, Paris Saint-Germain has developed to become one of the world’s leading sports brands and football clubs, putting Paris at the core of its organisation and led by the principle of a unique club foran fantastic city. In the ten years since, the club has won 27 trophies, bringing its total trophy count to 44, making it the most successful in French football.
The club’s international recognition continues to rise. Its social media fan base has grown from zero to more than 140 million in the last decade, making it one of the largest sports. Its offices have also opened in Doha, Shanghai, and Singapore.
The club has significantly increased funding for its Foundation to develop effective and far-reaching programs due to its commitment to giving back to the community. Paris Saint-Germain also helps disadvantaged young people through its Red and Blue Schools initiative, which is just one of the numerous programs it operates.
Crypto.com is the first cryptocurrency company in the world to obtain ISO/IEC 27701:2019, CCSS Level 3, ISO27001:2013, and PCI: DSS 3.2.1, Level 1 certification, and has been independently assessed at Tier 4, the highest level for security, privacy, and compliance.Crypto.com, which was founded in 2016, now has over 10 million customers and offers the world’s fastest-growing crypto app, as well as the Crypto.com Visa Card, the world’s largest crypto card program, the Crypto.com Exchange, and the Crypto.com DeFi Wallet. Crypto.com NFT, which was just founded, is the top platform for collecting and selling NFTs from the fields of art, design, entertainment, and sports. Find out more: https://crypto.com and https://crypto.com/nft.