The Hongkong based trading platform Crypto.com has formed a partnership with the Philadelphia 76ers, becoming its official Jersey patch partner and also plans to launch its first Non-fungible token (NFT) token that will be available for fans to purchase on the exchange. Crypto.com is the fastest-growing crypto platform with more than 10 million users worldwide. The partnership is also Crypto.com’s first in the NBA, which goes to prove that blockchain companies continually seek sports partners while uniform ads increasingly attract global interest.
Announcing the partnership in a press release today, 76ers noted that fans interested in obtaining the digital collectibles can log on to the CryptoCom NFT platform to get access. The team is also planning to launch another set of NFTs in November when it unveils its new City Edition uniform, a move that commemorates a memorable time in its history, the release added.
“We are thrilled to launch a long-term partnership with such a progressive team at Crypto.com, a company that shares our drive for greatness,” said Chris Heck, 76ers President of Business Operations”. He also added that both parties would be committed to changing how cryptocurrencies are integrated into the sports sector going forward.
“Crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated with sports. We will also leverage Crypto.com’s forward-thinking, global expertise to unveil our first-ever NFT program. These are the types of creative, innovative partnerships that we crave, and we’re thrilled to share this with our fans in Philadelphia and around the world for years to come.”
This goes on to add that co-founder and CEO of Crypto.com, Kris Marszalek, had a comment on its partnership, stating, “We’re extremely excited to announce our partnership with the 76ers”. “The NBA is one of the most popular leagues in the world, and the 76ers were an obvious choice. Together we’re going to create integrated experiences for fans everywhere; our patch and court integrations are just the beginning.”
Crypto.com has partnered with world-class organisations and brands, including Formula 1, UFC, Paris Saint-Germain, and the National Hockey League’s Montreal Canadiens, among others. Crypto.com recently launched Crypto.com NFT, the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment, and sports.
Founded in 2016, Crypto.com today serves over 10 million customers with the world’s fastest-growing crypto app, along with the Crypto.com Visa Card — the world’s most extensive crypto card program — the Crypto.com Exchange and Crypto.com DeFi Wallet. Crypto.com NFT is the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment, and sports.
Crypto.com is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, and independently assessed at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks. With over 2,600 people in offices across the Americas, Europe and Asia, Crypto.com is accelerating the world’s transition to cryptocurrency.
Under the partnership, Crypto.com will get in-arena signage on the baseline apron and courtside LED screens. The company will also sponsor rewards for fans and present a Crypto.com school to educate fans on cryptocurrency. The deal includes a substantial presence for the company across all Sixers’ platforms, including regional, national and global television broadcasts, as well as digital channels such as Sixers.com and team sites on Facebook, Instagram, Twitter and YouTube. Crypto.com will also have rights to the 76ers’ names and marks in marketing and advertising.
Mayflower Entertainment of Venice, California, and Excel Sports Management of New York were involved in the deal.