Software Giant Adobe Photoshop Launches Unique Feature to Fight NFT Theft

According to the software giant Adobe, its Photoshop platform would be launching a Content Credentials feature that seeks to bring NFT verification. This feature is expected to debut by the end of the month and is expected to enhance the experience for people dealing with non-fungible tokens. Through this feature, it will be possible for users to authenticate the originality of NFTs.

While NFTs are becoming secularists and implemented in various sectors and industries around the globe, without any company wishing to be left out. Software majors are rushing to provide their user base with functionalities around the new form of digital assets. Adobe will soon join the list, with a capability that will allow its users to mark their artwork as a non-fungible token (NFT) right on Photoshop.

The feature named Content Credentials will allow NFT sellers to merge their Adobe ID with their crypto wallet, thus enabling the creation of a verified certificate that authenticates the origin of the NFT, and this new initiative by Adobe is meant to provide and assess digital content provenance and attribution. In simple words, it will help keep a record of ownership of works of art. The feature will be available on all key Adobe software including Photoshop, Stock, Behance, and others.

The new feature has been hinted at during an interview of Adobe’s chief product officer Scott Belsky with Decoder. As first spotted by The Verge, Belsky confirmed during the interview that the feature will be built into Photoshop as a “prepare as NFT” option. Belsky also mentioned that the feature will launch in preview by the end of this month.

Adobe New Feature SmirK

Art theft has been one of the greatest issues in the NFT sector. There have been many people minting art they have not created and do not have any rights to. It is easy to steal NFT art because anyone can mint it even if they have no copyright to the art.

Blockchain does not have features that can be used to stop others from minting NFTs. When NFT is minted on the blockchain and buyers have no idea about the original piece, they can get duped to purchase duplicates.

This new feature will be integrated into Photoshop, with a preview of the same debuting by the end of October.

Belsky at Adobe Photoshop stated that the attribution data developed by Content Credentials would be stored on an InterPlanetary File System (IPFS) system. The IPFS system will give this feature some form of decentralization in hosting files because the company will not be responsible for the data; rather, a network of people will take up this role.

NFT Art Theft on the Blockchain

The worst thing that NFT artists could encounter in the platform is facing a copyright strike of their work. Indeed, art theft is still widespread since many people can steal their art pieces without them knowing.

There are also cases where a fake NFT ownership could appear to be “authentic.” When this happens, this could fool the viewers that the bogus work is the original one.

The “prepare as NFT” option on Adobe Photoshop will prevent this incident from happening. The closest example of this situation is the Banksy Fake NFT Scam that took place in early September. The case involves a collector who ended up paying $300,000 to a fake NFT artist. After knowing about the scandal, he managed to retrieve this money from the bogus artist.

In the same month, an NFT Game dubbed “Epic Hero Battles” was criticized after allegedly stealing art from another title. At the time of publication, the blockchain game contains 10,000 non-fungible tokens of hero-pets.

The game has caught the attention of Dan Hinders, a game developer behind the “Wildfire” indie game. According to him, the creators behind “Epic Hero Battles” used his art without his permission.

Later, the developers of the said game have immediately apologized to Hindes. They promised that the incident would not happen again. As part of the Content Authenticity Initiative, Adobe is not launching the Content Credentials feature for NFTs alone. At the moment, users could now access it to combat misinformation among other digital works.

This means that they could now identify the particular changes made in a file and even tag their stock images on the app’s system.

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