Uplandme, Inc, Introduces New ‘Play to Own’ Model with its Property Trading Blockchain Game Upland

Startup Uplandme, Inc. today formally announced Upland, a digital property buying and trading game based on real addresses that bridge the virtual and real world. The Upland game platform is a virtual layer mapped to real-world that offers players true ownership of digital property that they can buy, trade, and sell via an open marketplace via the EOS blockchain and non-fungible tokens. Upland integrates ‘true ownership’ of the game’s properties through a new ‘Play to Own” concept, an evolution of the ubiquitous Free-to-Play/In-App Purchase business model that enables players to have greater control of their digital goods.
“One of the problems with the current in-app purchase model is that players don’t really own or control their digital goods. They can’t sell or trade them, and those goods usually don’t live outside the games themselves,” said Dirk Lueth, co-founder of Upland.me. “We offer a greater value proposition with true ownership that has benefits for both the players and the game publishers. Giving players control of their digital goods keeps them better engaged.”
Currently, in closed beta, the Founders Edition of the game is based on San Francisco and is set to enter open beta at the end of this year, with subsequent cities planned. Utilizing similar gameplay mechanics to a classic property-trading board game, Upland removes the need for separate crypto wallets or a deep understanding of blockchain technology. Uplandme believes the intuitive play and familiar locations with which players have emotional connections are key to gaining traction with the casual game audience.
The in-game property prices reflect the real world, with iconic landmarks and highly coveted neighborhoods being more desirable. Players can navigate the map of SF using their Upland explorer, purchasing properties with fiat currency and, later, cryptocurrency. They also earn UPX coins, Upland’s in-game currency, for each property they own. Upland recently added ‘Collections’ – groups of properties such as ‘The Mission Street Collection’ that result in a bigger yield for the properties included once a collection is complete. Future iterations of Upland will expand to include other cities and regions throughout the world, the possibility to erect structures on properties, and enable developers to build on the platform.

“Blockchain presents so many exciting opportunities for games, enabling entire ecosystems around unique digital goods,” said Idan Zuckerman, co-founder of Uplandme. “We have simplified the experience, framed in a familiar context, to demonstrate the benefits of blockchain in a fun and approachable way.”
Players start the game as Visitors with a temporary Upland-owned EOS account then, as they accumulate UPX and properties, they become Uplanders with a dedicated, private EOS account. Upland’s Play-to-Own model is outlined in greater detail in a new whitepaper available on the company’s website. Upland is currently browser-based, with iOS and Android apps in the works.
Uplandme recently closed $2M in funding, led by Finlab EOS VC Fund and several prominent angel investors, to further development on the Upland. To sign up for the Upland closed beta, please visit https://play.upland.me/. To learn more, please visit https://upland.me/.About Uplandme, Inc.
Uplandme, Inc. was founded in 2018 by serial entrepreneurs Dirk Lueth, Mani Honigstein, and Idan Zuckerman. The company is based in Silicon Valley and develops the game Upland. The company’s mission is to bring the benefits of Blockchain technology to mass markets by creating gamified experiences at the intersection of the real and virtual worlds. Upland launched a closed beta in June 2019 where early adopters of the game can buy virtual properties in San Francisco. A waitlist for the beta version can be joined at https://upland.me/.

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