YellowHeart, the NFT marketplace for music and ticketing, today announces it is to work with English Premier League club Burnley F.C. to explore the use of NFTs and blockchain technology for fan ticketing.
To be initially piloted through the Burnley F.C. Women’s team, the partnership is one of the first instances of a professional European football team exploring alternative ticketing options through the blockchain, as well as engaging and connecting with fans through NFTs.
YellowHeart and Burnley F.C. will experiment with using NFTs as a way for fans to collect historic moments from the club’s history, reward loyal fans with special discounts and experiences, and own digital collectibles dedicated to their favorite players.
The exploration of NFTs is the latest introduction of new technology at the innovative Premier League club since it
was acquired by US sports investment firm ALK Capital.
In January, Burnley became the first Premier League club to launch a global open talent search for new academy players using artificial intelligence, powered by mobile phone app AiSCOUT. Whilst earlier this month the club unveiled its plans to introduce state-of-art digital branding and LED big screen technology at its Turf Moor
stadium, as part of a wider vision to make the stadium one of the most digitally connected in English football.
Earlier this year, YellowHeart launched its NFT marketplace and powered historic moments for NFTs in music. In March 2021, YellowHeart worked with Kings of Leon to present the first NFT album titled “NFT Yourself.” Most recently, YellowHeart collaborated with electronic music artist ZHU to build the first fan community by issuing free community tokens and the first to issue tokens tied to a live experience. Additionally, YellowHeart’s marketplace features a sustainable NFT minting system that uses Ethereum Layer 2, which uses proof-of-stake, and is the most efficient blockchain solution in terms of gas fees and energy consumption.
Josh Katz, Founder and CEO of YellowHeart said: “Here at YellowHeart, the fan experience is at the core of everything we do and it’s our mission to help people engage and connect with the things they love.
“We’ve been at the forefront of pioneering NFTs in music over the last year and are excited to bring that expertise to help Burnley F.C. interact with their fans in unexpected, unique ways worldwide.”
Alan Pace, Chairman of Burnley F.C, said: “There is a technological revolution going on in the world right now and it is something that as a club we want to be a leader on in football.
“This partnership with YellowHeart is our first step in introducing NFTs and blockchain to the club, and I believe both technologies will drive huge efficiency in ticketing but also take fans’ connectivity with the club to a whole new level.”
Founded in 2017 by Josh Katz, Founder and CEO, YellowHeart is the first socially responsible live event
ticketing and music NFT platform. YellowHeart is an autonomous, fully decentralized platform that runs on a public Blockchain – which enables artists and teams to identify, market and sell directly to their fans.
About Burnley F.C
Burnley F.C is a Premier League football club from the town of Burnley in East Lancashire. Founded in 1882, it was one of the first to turn professional in 1883, the same year the club moved to its home ground, Turf Moor, making it the second-longest continuously used stadium in English professional football.
The club enjoys a rich history in English football, being crowned champions of England on two occasions in 1920–21 and 1959–60. The club lifted the FA Cup in 1914 and has twice won the FA Charity Shield, in 1960 and 1973.
Burnley F.C is preparing for its sixth consecutive season in the Premier League, having most recently won promotion back to the top-flight as winners of the Championship in 2015–16.
The club’s women’s team, Burnley F.C. Women, was founded in 1995. The club plays in the FA Women’s National League North, having achieved back-to-back promotions, as champions of the FA Women’s National League Division One North in 2018-19 and North West Women’s Regional Football League in 2017-18.